During the past 30 years, Nautica® has positioned itself as a powerful sportswear brand. Today, we are focused on maintaining this growth and pushing forward into new areas that will take the Nautica® brand to the next level. That’s why we are engaging the experts – interviewing consumers to better understand what they expect from the brand. We are focused on reimagining a more sophisticated nautical style and how it fits the lives of our city-dwelling consumers. We are also investing in our retail stores and e-commerce platform to serve consumers directly, whenever and wherever they shop.
2015 looks bright for the Nautica® brand. We’re ready to make waves!